Social network marketing is a way for businesses to interact with their target markets over the internet via various social media platforms such as Facebook, Pinterest, Twitter and Instagram (to name just a few).

ADVANTAGES

• Cost - compared to other forms of marketing social media is very inexpensive. It is free to create accounts on all of the above platforms and free to make postings to followers, who will hopefully share the message with other members of the social media community and spread the word. There are also various paid advertising options to reach larger audiences within the social media community. Facebook offers comprehensive options for ad targeting, for example, such as the ability to target members that reside within a specific geographic radius.
• Engaging the audience - social networks allow the business to engage the target audience and develop interactive relationships with customers.