CLIENT TYPES (2 of 4)
This is the second of four lessons looking at specific types of clients who will need a slightly different touch. The client types which will be covered in this topic are:
- College Students
- Credit Issues
- Dogs & Other Pets
College Students
We assist many college students in finding housing. Sometimes we deal with the student directly, and sometimes we work directly with their parents. Most college students will use their parents as co-signers, but some are employed and have established credit. If the student’s parents are cosigning, you should deal with them directly because they will have all the answers you need to assist them.
Necessary Qualifications for College Students:
- First-time renters must have a cosigner
- Students with no cosigner must be employed, have good credit, and rental history
- Parents who are cosigning need to have a minimum credit score of 700 and make 7x times the rent amount
- Students with roommates all have to have cosigners (unless they all are employed, have good credit, and rental history)
Credit Issues
We assist clients that have issues finding places on their own. Most have credit issues, evictions, bankruptcy, and judgments. Instead of sending customer’s a list of rental properties that they’re unqualified for, we gather all of the client’s qualifications and reach out to managers and landlords on their behalf. This expedites the rental process, because this gives the landlords a heads-up to how qualified the prospective tenant is. To start servicing the client, you will need to find out their qualifications first.
Information Needed on Clients with Bad Credit:
- First and last name
- Telephone number
- Email address
- Cities of interest
- Bedrooms
- Bathroom
- Rent maximum
- Pets - size and breed
- Search details - yard, hardwood floors, balcony
- Current Credit score - please request a copy of customer’s credit report. If unknown, have client open a CreditKarma account
- Credit details - any derogatory credits, collections, student loans medical bills, credit cards
- Household monthly income - combined income of tenants after taxes
- Occupation and years of employment
- Reason for moving
- Does customer have any evictions, bankruptcy, foreclosures, or judgments? – If so, this will make servicing the client more difficult, but not impossible. As long as an eviction is 4 years or older, we should be able to find something for them. To learn more about each of these, refer to the resources below (though these are California state links, they give you an idea of what each entails).
Eviction
http://www.courts.ca.gov/selfhelp-eviction.htm
Bankruptcy
http://www.courts.ca.gov/1067.htm
Foreclosure
http://www.courts.ca.gov/1048.htm
Judgments
http://www.courts.ca.gov/11418.htm
Credit Issues - Search
After we have gathered the client's qualifications, if they meet our requirements, we can get started with their search. Follow these steps to setup accounts for your client.
- You first need to create an email account for your client. You can use any free email provider you like.
- Once you have created an email, you will create accounts for your client on various rental sites for reaching out to managers and landlords. Start with the websites below.
Now that we have accounts for our client, we can perform searches on each individual site using the client's search specifics. When you find properties they might like, start sending messages to landlords on your client's behalf using the email and site accounts you had created, as this will allow you to send messages to landlords/managers individually. Instead of your client competing with other prospective tenants as an unknown, they will be able to have a head-start by being up front about their situation and/or issues.
Example Inquiry Email to Manager/Landlord
Hello, my name is Monica Howard. I’m very interested in your posting. I would like to be up front and let you know that we have some credit issues. At the moment my credit score is 550, mainly due to lack of established credit. I’m a first-time renter, and the apartment would be for myself and my 10 year old son. I work with the elderly and have a monthly income of 4,200 per month after taxes. Because of my issues, we would be willing to pay a larger deposit if necessary. If I sound like someone you would consider working with, please give me a call. Thanks in advance.
Monica Howard
(818) 555-3749
Credit Issues - Email and Follow-up
Emails are sent and checked daily, please be sure to forward all responses from managers willing to work with your client. Allow 48 hrs for customer follow up, your follow up calls will consist of a few questions.
Follow up questions:
- How many calls have you received?
- How many appointments have you scheduled?
- How many apartments have you applied for?
- Have you considered any other areas that we should search for?
You will reach out to managers and landlords daily, and follow up with customers every other day to track their progress. Some clients will find places really fast, but some may take a few weeks depending on how many issues the client may have. The more places you reach out to will give your customer better chance of finding something sooner.
Dogs & Other Pets
Finding homes that will accommodate your clients and their pets can be a tough task. It’s pretty standard for a manager to consider a small pet under 25 pounds. 80% of companies in California have a dog breed restriction list that is non-negotiable. Your job will be to reach out to the other 20% of landlords, managers, and listing agents. In most cases, you’ll receive a definitive yes or no, but sometimes the agent will need to think about it or discuss with the owner. You will need to call and email agents as your client, on your client’s behalf using the example below.
- Number of pets
- Breed and weight of each pet
- Pet Certificates (Emotional support, Service animals) – Emotional Support and Service Animals are not considered pets in the state of California. A customer cannot be turned away for this reason, according to CA State Law.
- Ages of pets – Older pets are less active than younger ones. The landlord or manager may be more open.
Information on Service and Emotional Support Animals:
http://www.dor.ca.gov/DisabilityAccessInfo/DAS-Docs/SERVICE-ANIMAL-LAWS.pdf
Dog Breed Restriction List
Pit Bull – Pit Bulls are the most commonly banned dog breed, and the ban extends to any pit bull mix as well. Other dogs commonly found on blacklists include – Mastiffs, Rottweilers, Alaskan Malamutes, Siberian Huskies, Doberman Pinschers, Akitas, Terriers, Bulldogs, and several others.
Dogs are typically restricted because of a perceived tendency to be aggressive or attack, or sometimes if they’re particularly large or strong.
Example Email Inquiry Regarding Pets
Hello, I'm very interested in your posting. Is it still available? I have a large dog. He's a Rhodesian Ridgeback, about 70 pounds, well-trained, and friendly. If I'm someone you’re willing to work with, please give me a call.
Thank you,
Chris Evers
(555) 555-7216